The Brand

It all began in 1860 when Louis Ulysse Chopard, a talented young craftsman, established his workshop. His watches quickly gained a solid reputation in Eastern Europe, Russia, and Scandinavia.

In 1963 the capital of fine watchmaking was taken over by Karl Scheufele, the descendant of a dynasty of watchmakers and jewelers from Germany. Under the impetus of the Scheufele family, Chopard experienced spectacular development. Renowned for its creativity, its state-of-the-art technology and the excellence of its craftsmen, it became one of the leading names in the high-end watch, jewelry, and eyewear industry.

Entirely independent, Chopard is pursuing a time-honored family tradition. Karl Scheufele and his wife have orchestrated the company's international expansion for more than 40 years and are still active in the firm.  Their two children are its current co-presidents.

Running and developing a company such as Chopard could not be done without a precise and rigorous set of governing principles. Over the years, several corporate values have emerged; they form the "backbone of Chopard" and they are Independence, Quality & Excellence, Creativity, Heritage, Respect and Audacity. Today Chopard means exclusive composition of diamonds, sapphires, rubies, and emerald of exceptional and unexpected cuts and sizes opening up a world of unparalleled glamour and craftsmanship, where originality, creativity, and technical mastery are pushed to their ultimate limits.

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The Eyewear


The Chopard eyewear are an epitome of two fundamental principles that characterize the celebrated Swiss Maison of High Jewellery: technological innovation and fine manufacturing. The choice of materials and ornate details that recall Chopard’s most iconic jewelry lines render this new collection both contemporary and glamorous, whilst maintaining the exceptionally high-quality standards expected from De Rigo Vision, a leading player in the eyewear industry.